May 28, 2008 - J.D. Power - Regions dead last in customer satisfaction

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REGIONS FINANCIAL CORPORATION has unethical business policies. BadRegions.com was designed to expose the unethical policies of Regions Bank. We provide a forum for people to post their fraud stories, complaints, lawsuits and other dissatisfactions. Click here for Regions official website.

In July 2007, AmSouth Bank and Regions Financial converted customer accounts to the new Regions system for 2 of 16 states (Alabama and Florida). The remaining 14 states are scheduled to be converted by December 2007. Below we have highlighted some of the feedback we have heard from customers, employees and stockholders.

Last revised: July 30th, 2007

20-Jul-07 10:53 pm - buzzlyr55
Let me tell you how great this conversion has been from a customer AND stockholder's prospective.

1. Myself, my adult children, my neighbors, my golfing buddies ALL had to call the support center to get their passwords reset so they could access online banking. This is not one or two customers but dozens. Why couldn't someone have used a little intelligence and created new temporary passwords for these existing customers without this trouble?

2. I had a checking account that swept money into an investment account. It was discontinued since I guess the AmSouth systems couldn't handle a sweep transaction. Statements were dropped on both accounts the day of the conversion. My checking account got paid interest, but my investment account didn't. Not a huge sum of money, but if it happened to me, I suspect it has happened to many, many more customers. Now that should add up a rather large chunk of change that someone is going to have to reimburse to all of these customers.

3. I went to make a sizeable deposit at my branch ATM this evening, the same way I have been doing for years. Only tonight, I found out that I have to now include a deposit slip with the check that I am depositing. Obviously the AmSouth ATM system cannot handle online deposits and someone must process the paper. I had to go all of the way back home and get the paper to complete my transaction. In addition, my deposits in the past were good up until 8:00pm on the night of the deposit. Now anything after 2:00pm (that's afternoon not night) is not credited until the next day. What happened to customer convenience and service? Oh, I guess that we went from having a Nordstrom's/Parisian's service culture (old Regions) to a KMart/Sears culture now (new AmSouth's Regions).

4. I have a number of large CDs maturing next week and I cannot wait to move them to a local bank who will pay a better rate of interest, but really wants my money. Seems like I heard something to the effect on the earnings conference call that their interest margin would improve once they got rid of some of the high rate CD customers.

Yeah, this conversion has been just GREAT. They converted the accounts, but lost some good customer relationships and good will in the meantime. Oh and by the way, has anyone noticed the wonderful improvement in the stock price since this GREAT conversion?

07/19/07 - 01:52 PM est - Herman Cain
Not to be coy, but since the "merger", Regions (at least in terms of policies) has ceased to exist. No, I don't use my debit card at Burger King as the kind gentleman stated. but I did have 34 corporate checking accounts, a business line of credit, and 3 personal accounts with Regions prior to the merger. I now have zero. Our 4 year relationship with Regions was both profitable and productive for both our company and the Bank. Since the AmSouth merger, it appears they use a sundial to make wire transfers and a legal pad and pencil to calculate balances.

I for one look forward to buying some Regions/AmSouth stock for pennies on the dollar when they tank, then selling it when a buyer comes along with some business sense and saves the day.

Adios Regions!

26-Jul-07 08:55 pm - jamesbergman
This conversion mess is like a "Chinese Fire Drill"! Noone knows what is going on. It is literally a ship without a rudder. God bless the regions shareholders!
21-Jul-07 12:41 pm - wowwow777
You've got to be kidding. You must not be working in a branch that was "green". I've never heard so many customers SHOUTING in anger and so many horns honking in the drive thru lanes. Edge system stinks...slow slow slow. One branch doubled their customer base when an AmSouth branch consolidated into it. That added tellers but in the great foresight and wisdom of corporate, no new teller windows were added so associates are just standing there. But that doesn't really matter since most associates cannot get signed on to the system anyway. WHAT A WONDERFUL CONVERSION THIS WAS!!!! HA HA HA.

It seems the goal throughout the company is to drive the Regions leadership and associates out. That leaves AmSouth with Regions good name, but then again, the way things look now, it won't have much of a good name for long!

So, to all you big boy stockholders who voted for the merger, enjoy your new 52 week low stock price.

10/10/06 - 04:00 PM est - merger?
This "merger" is a bad thing for Regions customers. I don't want a "badregions" website to surface. Regions is a great place to work and to bank. AMsouth is taking over and using the Regions name to hide from their bad reputation.

And yes this is just the next phase for another LARGER bank to take over. Lots of Wells FArgo rumors...

10/16/06 - 11:57 PM est - pre regions employee
Actually, the new name, effective 1 Nov 06, will be RINO (Regions in Name Only). Management, top to bottom (with a few exceptions in Alabama), corporate policies, practices, hardware and software (over 90%) , will be all AmSouth. Regions management, starting with Rick Horsley, has and is bailing. Those that are left, I am afraid, will be left with a "Survivor" situation, in which the new "tribe" votes (fires) members of the old "tribe". Of course, it could be a ripe situation for a "New Regions" to be born by some of the members of the old tribe. Hard to understand that Mr. Mackin, Mr. Jones and Mr. Morgan have allowed their Bank to be mugged by the Ritters and Bagbys RamSouth, with the problems they have allowed in their organization. I guess its all about the money.
07/08/07 - 09:30 PM est - Risky Business
People should realize this is not a merger or takeover, but a HAND OVER – Regions has handed over the bank to AmSouth. It was all done so that Jackson Moore, the CEO from Union Planters, who took over from Carl Jones as CEO of Regions, could get a promised $27 million bonus for affecting a merger within his first three years in office. Mr. Moore had no allegiance to Regions honest, loyal and competent employees or Regions stockholders. Because of his golden parachute, he was well taken care of when all was done. Mr. Moore had to promise the top positions to AmSouth executives in order to get them to accept the deal and push it through their Board.

Regions employees are leaving in droves, because they are being forced out in droves. Most of the top jobs have gone to AmSouth executives. The Regions competent and honest folks who are left are being belittled and humiliated in public meetings whenever possible, in order to force them out.

It won’t take long for the public to realize that the new Regions has adopted AmSouth’s systems, policies, audit approach, etc. The new bank, under AmSouth’s leadership, is stepping back 3-5 years in time. Jackson Moore cashed out (or cashed in), however you want to say it. You can bet the top AmSouth executives who have taken over at Regions, will do the same as soon as a profitable opportunity presents itself.

07/17/07 - 11:01 PM est - Soon to be ex-employee
The Regions Conversions on July 13 has been a complete fiasco. It has been unorganized, field support people are idiots, AmSouth's system is NOT customer friendly and the customers and Regions employees have suffered tremendously. Thank you Jack Moore for selling us out so that AmSouth can flush a good bank down the toilet. The only thing that is left of the old Regions is the name because AmSouth ruined theirs. I encourage anyone in the branches to quit because it will only get worse.
07/18/07 - 11:14 AM est - Barry
I've been a Regions banker for over 10 years (not an employee). I have always felt that Regions Bank was outstanding in virtually ever facet of my banking experience. However, my initial impression of the conversion process and the new Regions net is that it sucks. Wrong data, missing data, very limited flexibiltiy and for the most part I lost options and didn't gain squat in terms of what the system provides. That would seem bad enough and maybe understandable because anything new will have it's problems and maybe one can assume with time the problems will be worked out. But wait, I used the secure e-mail feature to address the issue but 72 hours later NO response. I called the 800 number(s) and what is truly amazing is that only AmSouth personnel are manning the call centers. What is more amazing is that one gets a different answer to the same question each time one calls. I even found where they started charging me a fee for my check card and during my call I was placed on hold and to my amazement the talking ad for Regions while I was on hold was telling me about how the Regions Check card was free. I asked to speak specifically to a Regions employee not a AmSouth convert. To my amazement there were none available or so I was told. I don't want to change banks after so many years. I don't want to be a thorn in their side. But I have also taken the approach that I'm responsible so overdrafts have never been an issue, I believe if this continues I'm going to do for the new Regions what the disgruntled customers of Sprint did. Become the biggest pain in the neck they ever had. I can envision 100 calls per month from me just to make a statement. I'm not ready to go there yet because I want to give them a chance but so far I'm not impressed at all. So whom ever developed this web site thank you. Regions has one but they are not answering e-mail or inquiries and you have to sit and wait to get a AmSouth Convert who doesn't know what they are talking about. I hope these warnings are false but the fact that I went looking for a web site tells you something.
07/27/07 - 01:56 PM est - UnhappyRegionsCustomer123
badregions.com is a good website for customers that are unaware of what is going on. I have had nothing but problems out of Regions since the merger. I was a Regions customer for 6 years prior to the merger and I have to admit... changes ARE taking place... FOR THE WORST! The customer service has gone DOWN, the friendliness is non-existent and the fees, oh, dont get me started on the fees! Also, have had several problems with the online banking since the merger... in my opinion the merger was BAD NEWS from the getgo. I am closing accounts effective August 1 2007 and going to either Compass Bank, or a credit union. And for the ad slogan... xpect more... that is "banker talk" for the fees that will be slapped on ya' in a few months!
07/27/07 - 01:58 PM est - Barry
You are absolutely right on. I have never had a dealing with any AmSouth Bank that was even remotely favorable. Until now I have never had a problem with Regions Bank. Now their own line banking is less versatile, many functions no longer are available and it sucks. I too have been a long time 10 years + Regions customer but I think the new Regions would be wise to stick with the old Regions play book. Overdraft fees and funds availability is one issue but my experience ie., customer service, on line banking when it's working so far is not good. There is a reason they kept the Regions name, AmSouth had a very poor reputation and that is common knowledge. Regions had/has a good name just hope they don't destroy it with all the "blues". I'm a customer but I think I'm going to start asking tellers are they a former blue or a green then ask to speak to a green at the first sign of trouble.
07/27/07 - 09:04 PM est - sorry to break the news
Hate to tell you, but it doesn't matter if they were blue or green, they all now work for AmSouth. The name might appear to some to be Regions, but it is actually labeled as follows: AmSouth Bank doing business as Regions Bank. Doesn't really matter if you ask to speak to a green employee, they can't help you either...AmSouth policies are seeing to that. Customer service will be extinct before long. So will most green employees, unfortunately!!
December 19, 2006 - GonzoBanker.com
The Something Smells Award – for the Worst Bank Merger of the Year

Hands down it was AmSouth and Regions. If you believe this line from the merger press release – “AmSouth shares Regions’ passion for delivering superior customer service, and the combined company will be in an excellent position to raise service standards.” – then we have some great beachfront land in the Arizona desert to sell you.


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